Archive for the ‘Products’ Category

The Surf Girl Handbook

Tuesday, September 20th, 2011
The Surf Girl Handbook: women's surfing bible

The Surf Girl Handbook: women's surfing bible


More than 500 colour photos and 160 pages of pure stoke will pump all surfer girls’ hearts taking their surfing to the next level.


“The Surf Girl Handbook” is the new surf book published by SurfGirl magazine, in association with Roxy. It covers everything you need to know about surfing and takes you from total beginner through to standout ripper at your local break. You can buy it here.


Packed with priceless information, amazing photography and insider tips from the pros, “The Surf Girl Handbook” really is an essential reference for any surf girl. It’s like having your own personal surf instructor, lifestyle coach and fitness guru all in one book.


“‘The Surf Girl Handbook’ provides an invaluable guide for the novice right through to the semi-pro surfer wanting some tips to take their surfing to the next level,” writes top Australian surfer and world title contender Sally Fitzgibbons in the foreword.


“The book isolates the key manoeuvres and breaks them down, offering just the right amount of guidance so as not to make it too confusing. The photos of the pro’s performing manoeuvres really get your adrenaline pumping. The Surf Girl Handbook will inspire you to get out there and do it yourself.”


“The Surf Girl Handbook” includes sections on fitness, diet, travel, equipment, swell prediction, surfing etiquette, technique and the ocean environment. Source: SurferToday

Choose The Best Surf Fins

Tuesday, June 14th, 2011

Fins play a decisive role in surfing and surfboard performance. Surfers tend to believe it’s all about shaping and surf skills, but fins have evolved much over the last 10 years. So, how should we choose a set of new fins?


There are nine major characteristics in a surf fin: material, base, depth, sweep, area, cant, toe, foil and flexibility. That’s why surfers should pick fins carefully by adjusting their surfboard to their experience in wave riding.


Cutting water lines

Cutting water lines


Molded fins are the most common kits available in the market. They often are seen as custom fins and come with the usual surfboards sold in a surf shop. There’s also the resin transfer molded (RTM) fin, a high tech unit designed with aerospace-based concepts. The RTM has a layer of honeycomb foam. The fiber glass fin has a stiff base and a certain amount of tip flex.


Surf fins can be stiffer or more flexible. The most resistant fins ensure more driveability while a softer kit is provides more safety. They can be inserted in a wider or narrower base, in the surfboard fin box, depending on your speed/drive preferences.


Shorts fins are great for “slide surfing” because there’s less friction in the water. Longer fins may avoid wipe outs, but will also slow your wave rides. If the overall fin area (base plus depth) is bigger it will be harder to turn and carve.


The sweep of a fin is very relevant, too. If your fins are strongly angled backwards, your bottom turns and cut backs will be more rounded. With the cant angle of a fin you may determine the responsiveness of your surfboard – decreasing the cant will ride you faster in a straight wave line.


The toe angle is the angle relation to the stringer. It can be angled inward or not. If the front of the fins is closer to the stringer, making an inverted “V”, any slightest body balance will get a response by the surfboard.


Finally, look for the importance of the foil. Like in an aircraft wing, you can get curved or foiled fins. In hydrodynamics, the more pronounced the foil, the slower you’ll surf a wave and a lift will be created under the surfboard. Source: SurferToday

Inflatable Wetsuit Unveiled

Tuesday, June 7th, 2011

The first wetsuit with a built-in instantly inflatable air bladder has been invented. This outstanding new survival development was developed by big wave legend Shane Dorian, Billabong Wetsuits and Mustang Survival Corporation.


Named “Billabong V1″, the revolutionary wetsuit was designed after Dorian’s 2010 near-drowning incident, in Maverick’s, the notorious cold-water break south of San Francisco, California.


Inflatable wetsuit: it might save your big wave riding life

Inflatable wetsuit: it might save your big wave riding life



“I took off on the wrong wave and had a horrible wipeout,” recalled Dorian. “The wipeout was terrible, I got held under for two waves, I almost drowned. After that I had an idea to incorporate an air bladder, something like the airplane vests where you pull the tab and it inflates immediately with a CO2 cartridge.”


With a quick tug on a ripcord, the wetsuit quickly lifts the wearer from deep underwater to the surface. The 38-year-old surfer, father of two, wanted to play it safe, in the future. Dorian wrote an email to Hub Hubbard, the wetsuit product manager at Billabong USA, describing the idea, and the project was underway.


The design evolved over time. “Their initial thought, as was mine, was to position the bladder on the chest of the suit so once the wearer surfaced it would help them to be face-up,” said Hubbard. “Not so, as Shane pointed out, because once you have surfaced you still need to be able to paddle your surfboard. So logically we decided it should go on the back, which still keeps the wearer face-up while inflated.”


“The design of the suit is pretty simple actually,” said Hubbard. “We added a large zippered pocket on the back of the suit to contain the bladder, which is attached to an inflator and CO2 cartridge which are ‘docked’ between your shoulder blades so you don’t even notice it. A pull cord runs over the shoulder to a handle on the upper just pull it like a parachute and up you go.”


Dorian tested various prototypes in calm water and in small, before pushing the limits in larger and larger waves. “The first time I used it was at Cortes Bank this winter, 100 miles off the Southern California coast,” recalled Dorian. “The waves were super big and I paddled into a really big wave and had a bad wipeout, got pushed under super far and I thought ‘this is the perfect time to test this thing.’ I pulled my cord and I went from nearly panicking to being totally relaxed. I didn’t swim, I just let the thing bring me up.”


On March 15, 2011, Shane Dorian and a small group of top big wave surfers paddled into record-breaking waves at Jaws on the island of Maui in Hawaii. Dorian caught an amazing 57-foot wave on that day, winning both the Monster Paddle and Monster Tube categories of the 2011 Billabong XXL Global Big Wave Awards.


When he pulled into the biggest tube of all time and failed to come out, he was pounded by the wave and driven deep underwater, where he deployed the Billabong V1 inflation mechanism. He rocketed to the surface and climbed back onto his surfboard, paddling off to the channel with a conspicuous hump on his back.


While Billabong does not currently have plans to sell the V1 to the broader market, the surfwear company is committed to make it available to all members of the big wave riding elite.


“First and foremost, we designed this thing to help save lives,” said Dorian. “I’ve had three or four really close friends die surfing in really big waves and every single one of them drowned. And now that it’s done, now that the thing is ready to go, I’m excited to give it to all my friends who are the very best big wave surfers in the world”. Source: SurferToday

The Perfect Surf Shop

Monday, May 23rd, 2011

What’s your favourite surf shop? Everyone has their own special place where bargaining for new surfboards, leashes, wetsuits, board shorts and even wax is actually easier. Surf shops are surfer’s second home, right after the local surf spot.


Setting up the perfect surf shop is not an easy task. If you’re planning to open a new wave sports store, there are few things you should consider: location, number of potential clients, access to suppliers, range of contacts with brand managers, area of the store, an updated website, nice employers, products, bargain and loan strategies and, last but not least, luck.


From the surfer’s point of view, a surf shop is the store where he can find the latest surf gear at the best prices. Simple as waxing down a surfboard. Start by selecting a good place for the store. The best and most successful surf shops in the world are located by the beach or a few miles/kilometres from a popular surf spot. 

Does your surf shop meet your standards?

Does your surf shop meet your standards?

After carefully selecting the location, define the range of products you are going to sell. Surf wear will probably save your business. The biggest profit share of the surf industry comes from shirts, board shorts, shoes, swimsuits, pants and jackets. New wetsuits and surfboards are critical to attract costumers but margins are smaller and the number of units sold is also much smaller.


Surfers tend to buy more from online surf shops, like the one set up by, here. It’s easy, secure and cheaper, in most cases, because you buy directly from the best brands, without commissions and intermediates. The best surf shops have special designed bargain and loan policies with their best clients. Special discounts, buy-two-get-one-free, coupon, voucher and promotional codes, season deals and cheap stock off opportunities. The leash from the previous generation, a double fin vintage surfboard or wetsuit with a small defect can be afforded at great discount prices.


Surfers enjoy talking with a specialized workforce that knows more than they do. That is comfortable from the buyer’s side. At the same time, it’s good to know that a surf shop is complete. Even if I’m surfer only, it’s great to keep in touch with the new kite boards, the lightest windsurf sails and the newest generation of bodyboard strings.


Skateboards, skimboards, booties, surf movies, watches, surf books and magazines, bags, video games and water cameras should be available for all customers. In the end, the perfect surf shop is open for business. Source: SurferToday

Surf Wax Is Far From Being Green

Thursday, April 7th, 2011
Be sure to know what your surf wax is really made from

Be sure to know what your surf wax is really made from


Surf wax is far away from being green and eco-friendly. An independent French laboratory has studied surfboard waxes that claim to be green and the results cause concern.


In the last three years, the wax brands launched green formulas that claim to be organic and natural, which means free from petrochemical ingredients.


Rescoll developed a chemical screening of the surf wax companies: Matunas, Greenfix, Terrawax, Ranson, Famous Green Label and Sticky Bumps Soy Wax. The results are outstanding.


Half of the tested waxes are mainly constituted by ingredients from petrochemical origin (Matunas, Terra Wax, Ransom), two waxes are mainly constituted by ingredients from natural origin (Sticky Bumps Soy Wax, Famous Green Label) and only one is exclusively constituted by ingredients from natural origin (GreenFix).


This analysis underlines that major organic constituents of this wax are from petrochemical origin, for instance paraffins and mineral oils. So, there’s a lot to be done to improve the ecological footprint of today’s surf waxes and if you claim to be green, you have to honor your client’s choice. Source: SurferToday

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