Beautiful, strong and eco-friendly bamboo can be used to make surfboards, skateboards and more

Advertising is the ‘wonder’ in Wonder Bread. so says Jef I. Richards, Professor of Advertising, University of Texas in Austin. Bamboo fabric is becoming the Wonder Bread of sustainable textiles. This isn’t to say that bamboo doesn’t have many exceptional qualities. The green hype is starting to lead to a loss of credibility.

Bamboo has gained entry into the apparel and fashion industry. It’s being touted as the latest and hottest sustainable eco fabric but some are starting to question this.

Bamboo: Facts behind the Fiber

Many conventional fashion designers and eco-fashion designers have Bamboo in common. Why?

In part because of its luxurious softness, smooth hand, flowing and gentle drape, and easy price – at least compared with silk and cashmere – and eco friendly cachet, bamboo has gained entry throughout the fashion industry. But it has been the trumpets heralding bamboo as the latest and hottest sustainable eco-fabric that have been the most strident. And some of the hoopla is justified.

Growing bamboo is a wonderfully beneficial plant for the planet and most is naturally organic bamboo. The manufacturing processes where bamboo the plant is transformed into bamboo the fabric are where the sustainability and eco-friendly luster of bamboo is tarnished because of the heavy chemicals, some of which are toxic, that are often required. Read on and learn more about bamboo and its sustainable properties @ Curl Magazine.